PSP Consoles

Recognizing the instant success of fiction spokesman Kevin Butler had on the distribution of the PS3, Sony will attempt to repeat the phenomenon with a mini version of the frank industry persona for its PSP brand. Continuing with the winning formula of comedy and biting satire (usually at the expense of Sony’s rivals), the pint-sized rendition is 12-year-old PSP owner Marcus Rivers.

As a way of introducing the character of the media, Marcus will appear with Kevin Butler in a new ad where the disgruntled PSP fanatic asks Butler why he’s not banging the PSP drum. A first for Butler, Marcus proceeds to leave the outspoken VP of Everything speechless as he delivers a tirade about how he can’t “rule the school bus” the way things currently stand. A side-swipe at the advent of smart-phone gaming, Marcus also talks about schooling “noob kids” playing on their phones. He promptly hires himself as a new “PSP hero, a hustler” who will take the fight to the masses.

More ads in sibling rivalry once again to play mobile phone games by promoting the wonders of ModNation Racers PSP, while Marcus ad extolling the virtues of future Metal Gear Solid: Peace Walker said: “It does not like Prime animated games with the pieces of six years. This is a full-size exclusive Metal Gear on PSP. ”

Whether or not Marcus is universally accepted by the public to the same degree Kevin Butler remains to be seen, but it is good to see Sony try to revive interest in the PSP with what is now considered a winning strategy.